New World VW Caddy

New World is a New Zealand full-service supermarket chain. We worked closely with the store owner and VW dealers to have the Caddy wrapped quickly to ensure limited time off the road. Being part of a large fleet, colour matching was necessary to ensure the Caddy represents the brand. This included selected vinyl wrapped over the body (was a white Caddy) and printed elements. The rear window was printed onto a perforated film in which you can see out of – but not in.

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